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Entrust Associates - business brokers About Us

Entrust Associates was founded on the premise that North Carolina business owners, whether in Raleigh, the Triangle, or nearby areas, deserve the highest level of professional support, advice, and expertise, as they explore one of the most important decisions of their business lives: how to enhance and capture the value of their businesses. The business brokers at Entrust are experienced professionals with advanced degrees and credentials. And equally important, each has significant real world experience.

As with many services, the most valuable benefit a seller can obtain from a business broker is the peace of mind that comes from relying on the well-founded judgment of an experienced advisor. With the backgrounds and experience of the members of Entrust, you'll know the advice you are getting comes from extensive experience and thorough education.

entrust business brokers Biographies

Bruce DeersonBruce Deerson, President of Entrust, has successfully negotiated business sales with a total value of more than $760 million. A former attorney with 25 years of sophisticated legal experience, Bruce served as Vice President, General Counsel, and Secretary of an New York Stock Exchange company. His achievements and qualifications were recognized by the American Arbitration Association, which selected him to become an arbitrator on their Commercial Panel. He's an expert negotiator and is a Certified Mediator in North Carolina. In that capacity, he has assisted in resolving a broad range of business disputes.

In his role as business broker, Bruce does not act as a lawyer. However, his extensive knowledge of legal issues combined with his sophisticated business experience allow him to creatively solve problems that may arise during the sales process, thus enabling a higher success rate in reaching closing. His achievements are well appreciated: Bruce was recognized by The Triangle Business Leader in 2008 as one of the Top 20 Impact Dealmakers in the Triangle.


Anne PaganoAnne Pagano is a Certified Public Accountant who has served as Vice President and Chief Financial Officer of various companies. As a result, she brings to Entrust's clients extensive knowledge of management, finance, marketing, and business issues. Anne is also an entrepreneur, having owned and managed her own companies. Because she is a CPA, she is able to provide particular insight into analyzing and recasting financial statements, evaluating tax issues arising from sales, and dealing with financial issues that may arise during the sales process.


Robert Morris brings a strong business background and 30 years of consulting and other high level experience to clients of Entrust. Because he has a degree in engineering, he is able to easily understand and explain operational aspects of production businesses. He served as Vice President of Sales and Marketing for two progressive companies with responsibility for corporate advertising, corporate promotions and software development. His industry experience includes retail, advertising, distribution, medical, business services, motor freight, computer applications and miscellaneous manufacturing.

In addition to his industry experience, Robert has taught at two community colleges and has started and operated four businesses in the fields of retail, computer hardware and software, real estate, and sports promotion and marketing.

Robert has received national recognition as a top business broker for sales performance during his career.


Dave MichelichDave Michelich holds a BA in Economics as well as an MBA. He is the former President and owner of two highly profitable, successful businesses. In addition to managing his own companies, Dave has applied his business skills in several senior Finance and Commercial positions at a Fortune 5 corporation for over 25 years, including a three-year European assignment.

Some of his accomplishments include averaging 20% annual sales growth for 10 consecutive years, analyzing global investment strategies for projects totaling more than $100 million for three diverse global manufacturing divisions, and managing an auditing department responsible for implementing financial controls impacting external contracts and banking routines. The combination of Dave's formal education and powerful hands-on business experience provides him with a comprehensive and very strong cross-functional perspective proven to be extremely valuable to clients across many industries.


Olga Kennedy studied in New York and holds both BA and MS degrees. During her career, she has taught at several colleges and universities and has served as a senior manager in various corporations. In her role as Accounts Manager, Olga draws on her background in marketing and writing to coordinate marketing of businesses, and she utilizes her knowledge to create and maintain smooth relationships between buyers and sellers.

  



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